Executive summary kodak is considering a marketing strategy to regain market share in the consumer film market the leading strategy under consideration is based on offering funtime film to the price-sensitive market segment currently untouched by kodak. Case: eastman kodak funtime film the company: milestones eastman kodak company, commonly known as kodak, is an american company focused on personalized imaging business an iconic innovator an iconic innovator. Harvard business case studies solutions - assignment help eastman kodak co: funtime film is a harvard business (hbr) case study on sales & marketing , fern fort university provides hbr case study assignment help for just $11.
Case study a kodakcom 3 figure a2 top-level page from kodak 1995 to 1997 target user population there were a number of different user groups within the target user population for the kodak web site. Eastman kodak co: funtime film case analysis, eastman kodak co: funtime film case study solution, eastman kodak co: funtime film xls file, eastman kodak co: funtime film excel file, subjects covered brands market segmentation marketing management pricing strategy product lines by robert j dolan source: hbs premier case collection 5 pa. Eastman kodak company case study 1413 words | 6 pages eastman kodak company: funtime film 1 diagnose the reasons for kodak's market share loss and make your assessment of the likely development of the market if kodak maintained the status quo.
3 evaluation of the general concept of funtime proposal and its implementation details given consumer behavior answer: kodak proposed to introduce a new brand at fuji and konica's price level, about 20% below the price of kodak flagship gold plus brand, named funtime. Problem statement: eastman kodak company: funtime film is the case which deals with the problem which is faced by kodak in the year 1993 and 1994, kodak has witnessed a drop in the market share first, we will have a look at the us market of the films, which will help us in understanding the market. Eastman kodak company: funtime film 1 diagnose the reasons for kodak's market share loss and make your assessment of the likely development of the market if kodak maintained the status quo kodak has been losing market share for the past five years to the point it has gone from 76% to 70. Eastman kodak co: funtime film case solution,eastman kodak co: funtime film case analysis, eastman kodak co: funtime film case study solution, eastman kodak has suffered a significant decline in the market share of the film in the hands of lower priced branded and private label manufacturers.
Case study: the eastman kodak company - a new era in digitisation question: 1 discuss the pressures for change kodak has experienced kodak is all the while the leading photography company in the photographic industry. Unformatted text preview: pricing: professional price eastman kodak company: funtime film write up problem statement there was decline in kodak's market share from 76% to 70% over 5 years there was also a decline of 8% in kodak's stock values on rumors of price cut on film. The case presents kodak's proposal to launch a new combat economy brand of film, these rivals eastman kodak has suffered significant declines in film market share in the hands of lower-priced brand manufacturers and private label products. After conducting a detailed study of the kodak film market share, trend, strengths, brand equity, and its competitor's strategy, we would like to propose go-to-market (gtm) strategy for our new product line, funtime, and recommend strategies to defend the current market strategy.
Eastman kodak co: funtime film is a harvard business review case study written by robert j dolanfor the students of sales & marketing the case study also include other relevant topics and learning material on - pricing. Access to case studies expires six months after purchase date publication date: february 25, 1994 eastman kodak has suffered significant declines in film market share at the hands of lower priced. Eastman kodak company: funtime film 1 diagnose the reasons for kodak's market share loss and make your assessment of the likely development of the market if kodak maintained the status quo. In this paper, a case study of the funtime film from kodak shows how the above aspects come into play using a practical situation we examine the various strategies in which kodak has ventured in over the years in its quest to remain the leader in film and print industry. Kodak funtime case study - marketing 2498 words | 10 pages problem definition the problem in this case is kodak's steadily eroding market share and shareholder value in the film rolls market.
Kodak case study 1 team o eric edmonds, david graham, deborah mendez, chris priebe, carolina thomas kodak funtime film 2. Eventful film situation analysis: current product offerings of kodak: product segment focus of the product competition aztar super premium professionals and serious amateurs full real @ 10% higher price gold plus premium brand flagship product cofactor industry: market is stagnant with annual unit growth rate of 2. Eastman kodak case study pricing assignment kodak funtime film eastman kodak company : funtime film example kodak case analysis-seed. Eastman kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products the case presents kodak's proposal to launch a new economy brand of film to combat these rivals.
Eastman kodak company funtime film fred hwang egrmgmt 210 marketing case study #1 september 8, 2010 overview possible solutions conclusion purchasing behavior customer breakdown gold plus. In this case study, we propose and defend a recommended strategic direction for the company to implement in the next three to five years based on a balanced assessment of the company's options we first conduct a detailed analysis of kodak's internal and external environments to understand the opportunities and threats facing the company.